Selling Music Online, First Step to Success

Selling Music OnlineThere once was an era where music could only be listened to on the radio and purchased from a brick-and-mortar store. Unfortunately, this made breaking into the music industry a difficult task for new musicians. Speed forward to the Internet age, and many new musicians will find that getting discovered is much easier now that they can promote their tracks online using an MP3 music store. Music has become a digital commodity and selling music online is one of the easiest ways for rock bands, solo vocalists and country groups to get noticed. Without an online presence, a musician has almost no chance of becoming popular and listened to by the masses.

Promotion and Practice

Of course, this doesn’t mean that a band can just place their tracks in an MP3 music store and expect instant success. With millions of songs and competition, promoting themselves and their unique sound is even more important than before. Videos of live shows will help this task as well as using a way to communicate with fans. Musicians should have a blog that they keep updated and fill it with tales from the road, videos of backstage antics or rehearsals and of course, samples of their music.

Gaining Attention

Musicians that are selling music online and are fortunate enough to create sales and a loyal following of fans have an increased chance of signing a record deal with a label that spots their talent and initiative. Also, it gives a musician a leg up when negotiating about pay with a concert promoter if they have recorded dollar signs that show their rising popularity.

It’s a grind for sure, but bands that have passion for their music and the business will be rewarded with happy customers and fans that appreciate their sound.

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Changes in the Music Industry

The last decade has seen huge changes in the music industry. Most of this is due to the impact of the Internet. If you read the book that songwriter/producer Butch Walker published, you can really see how these changes have shaped the industry. He talks about how the record companies used to be able to give out absurd amounts of money to bands, which then got famous based on how well their songs did on the radio. This was before an online music player had been invented, so people really had nowhere else to turn.

Trakvan - sell your musicHowever, as the Internet grew and music became available online, everything started to change. People listened to the radio far less. They stopped buying nearly as many albums, instead just picking and choosing the songs that they wanted. The industry used to make a lot of money off of tape and CD sales, and that dried up. Artists felt the brunt of the change as their own revenues fell. Record companies stopped spending so much money to promote smaller bands, instead working with known artists that were guaranteed to make money.

However, an MP3 music store did not ruin the bands; it just changed the way that they made money. For many bands, the invention of the online music player was the best thing that could have happened. Even if a record company would not sign them, they could still make and distribute music. They could find those niche fans who loved what they were doing. Instead of having a few mega-bands earning 90% of the money, there were a lot of smaller bands making a living.

Trakvan - My Music OnlineThese days, an MP3 music store is basically just a way for a new artist to get fans. It does bring in money, but it is more like a promotional tool. People find the songs that they like, and the artists hope that those songs bring the people to shows. The artists then make most of their money actually playing, rather than selling CDs. MP3s are a critical part of the process, but the model has changed.