Selling Music Online Means Going Beyond the Sales Mentality

Posted on September 12, 2013 at 9:54 am by admin

Becoming popular and successful in the music industry for music artists today is simultaneously easier and more difficult. A few well-practiced music labels sign only a few artists for big bucks, proceeding to do all the hard stuff like renting venues, scheduling engagements, releasing albums, and scheduling studio time. Foregoing the label management, artists can accomplish everything alone, getting their music out to the public in exchange for satisfying pay. In trade for the extra work, the artists can handle any of these tasks according to their own preferences, on their own time, and build incredible, worldwide fan bases to support their endeavors. There are numerous tools for self-made musicians; unique combinations of hard and digital music equipment can help artists achieve the desired sound. But how does it get promoted? On the Internet, a decent mp3 music store allows artists to share their music. Social media sites and band websites let artists share their schedules and connect with fans; tweeting and making friends are great ways to stay in touch with fans and other musicians.

An artist looking for success should make the music, post it on online music players and radios for free, make it available in online music stores such as an mp3 music store, and keep information readily available to possible fans; new online tools simply getting in touch and staying connected, both with the international public and fans near and far. Fans are free advertising engines. However, if an artist is only thinking, “I need to sell my music” for every website, then that artist is missing out on prime opportunities with current and future fans. People can go to several places and easily listen to or buy all kinds of music. Generating interest in a specific thing requires tantalizing extra content or useful features that contribute to a unique and memorable music experience.

Online Music, A Necessary Part of Musician’s Toolkit

Posted on September 5, 2013 at 4:32 am by admin

A career as a musician requires two things: music to play, and people to listen. Everything else in a music career relates to those two things.

As a musician, it is crucial to find a way to get your music in front of people. Radio is no longer the primary way for people to hear new music, and for younger fans, radio barely registers at all. An online presence for your music is a must.

First, selling music online is the best way to ensure sales. People buy almost everything online, and music is only available online in more and more places, so without online sales you will miss the opportunity to ever sell anything, as there will be no other way for people to buy your music.

Second, the artist must have music available in a music player online so that new fans can share their discovery with their friends. People love to share musical discoveries with others, and that means musicians must give fans a way to do that. If fans can’t send a link to their friends, or post to a link on their favorite social network, the potential new fan won’t even mention your music. The listener will simply go on to the next discovery they make that does have a way to share music online.

Selling music online is easy. The more places it is for sale the better, both because it will increase the musician’s overall search engine presence, but also because the music will be more likely to show up in front of someone who is inclined to like the music.
And when a new fan finds and likes your music, make sure that person can tell other potential fans about it by having a music player online for them to share it with.

The Importance of Social Media in Selling Music Online

Posted on September 3, 2013 at 5:34 am by admin

So you are a hard-working artist, thirsty for inspiration and moved to create magic for your audience. What are you doing to get yourself heard? The ability to stream music online has made it easy for fans to discover new artists, but it’s easy to get lost in the chaos of the internet. Creating strong online profiles and updating them with all your latest news is a sure-fire way to gain the loyal support of your followers.

Be Personable
it’s unlikely you will get far trying to sell music online if you hide from your fans. Don’t be the mysterious artist who hides himself away and doesn’t sell anything until he’s dead. Let your fans see the part of you that makes you different. Social media sites will offer you the chance to take your fans wherever you are. You know how important it is to have part of yourself in your music; it’s just as important to have a strong online presence.

Be Smart
When you post online, everyone has access to it. While social media sites will help new fans find you, it won’t hold back. Be mindful of the pictures, quotes, and comments you post online. Let your good vibes lead your fans to stream music online without a bad taste in their mouth. You don’t want something you’ve posted to do more harm to you than good.

Be Unforgettable
Being a part of the “in-crowd” doesn’t mean selling your soul. Choose quotes from your favorite writers, or post a creative photo you shot on your bus tour. Be the inspiration to others that you look for. When you want to sell your music online, you need to have a strong online presence.

Selling Music Online, First Step to Success

Posted on September 2, 2013 at 4:57 am by admin

There once was an era where music could only be listened to on the radio and purchased from a brick-and-mortar store. Unfortunately, this made breaking into the music industry a difficult task for new musicians. Speed forward to the Internet age, and many new musicians will find that getting discovered is much easier now that they can promote their tracks online using an MP3 music store. Music has become a digital commodity and selling music online is one of the easiest ways for rock bands, solo vocalists and country groups to get noticed. Without an online presence, a musician has almost no chance of becoming popular and listened to by the masses.

Promotion and Practice

Of course, this doesn’t mean that a band can just place their tracks in an MP3 music store and expect instant success. With millions of songs and competition, promoting themselves and their unique sound is even more important than before. Videos of live shows will help this task as well as using a way to communicate with fans. Musicians should have a blog that they keep updated and fill it with tales from the road, videos of backstage antics or rehearsals and of course, samples of their music.

Gaining Attention

Musicians that are selling music online and are fortunate enough to create sales and a loyal following of fans have an increased chance of signing a record deal with a label that spots their talent and initiative. Also, it gives a musician a leg up when negotiating about pay with a concert promoter if they have recorded dollar signs that show their rising popularity.

It’s a grind for sure, but bands that have passion for their music and the business will be rewarded with happy customers and fans that appreciate their sound.

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Get to Know Multiple Choices to Sell Your Music

Posted on August 29, 2013 at 6:57 am by admin

Ten years ago the recording industry was engaged in all-out war with its customers, trying to keep control of a music industry that was evolving beyond the walls developed over a century of recording music audio. That war was lost before it even began.

Today you, the artist, have more choices for selling music than ever before. Do you want to sign with a label and let them distribute and sell your music? Signing with a label is hard, but for some artists that is the best, or at least most comfortable, way to go.

There are other options. There are several services that will sell/distribute your music for you. Some of them collect royalties for you, and some charge a flat rate and let you keep the proceeds from your music sales. These services make sure your music makes it to the most popular online stores so customers can find your music. They take the some of the struggle and guesswork out of selling music.

Selling mp3’s and CD’s isn’t the only way to sell your music. Do you write your own music? Build relationships with other musicians and sell songs to them – but retain the rights and get royalties. Create intriguing videos to promote your music. Videos of live events can be very effective – and the local recognition gained while performing live helps, too.

Last, promote, promote, promote. To sell music, people must notice you. The internet is a vast jungle filled with noise. It’s easy to get lost in the clamor. Determine the social networks that are most effective for you and post regular updates. Small blurbs about the music, making videos, and future plans keep people interested in what you are doing. There are free and paid services that will post across multiple sites, minimizing the time required feed the social beast.

The Internet has made it much easier for independent artists to sell music. It hasn’t removed the need for hard work and self-promotion, but the tools it provides give artists a boost they have never had before.

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Changes in the Music Industry

Posted on August 22, 2013 at 4:45 am by admin

The last decade has seen huge changes in the music industry. Most of this is due to the impact of the Internet. If you read the book that songwriter/producer Butch Walker published, you can really see how these changes have shaped the industry. He talks about how the record companies used to be able to give out absurd amounts of money to bands, which then got famous based on how well their songs did on the radio. This was before an online music player had been invented, so people really had nowhere else to turn.

However, as the Internet grew and music became available online, everything started to change. People listened to the radio far less. They stopped buying nearly as many albums, instead just picking and choosing the songs that they wanted. The industry used to make a lot of money off of tape and CD sales, and that dried up. Artists felt the brunt of the change as their own revenues fell. Record companies stopped spending so much money to promote smaller bands, instead working with known artists that were guaranteed to make money.

However, an MP3 music store did not ruin the bands; it just changed the way that they made money. For many bands, the invention of the online music player was the best thing that could have happened. Even if a record company would not sign them, they could still make and distribute music. They could find those niche fans who loved what they were doing. Instead of having a few mega-bands earning 90% of the money, there were a lot of smaller bands making a living.

These days, an MP3 music store is basically just a way for a new artist to get fans. It does bring in money, but it is more like a promotional tool. People find the songs that they like, and the artists hope that those songs bring the people to shows. The artists then make most of their money actually playing, rather than selling CDs. MP3s are a critical part of the process, but the model has changed.