Selling Music Online, First Step to Success

Selling Music OnlineThere once was an era where music could only be listened to on the radio and purchased from a brick-and-mortar store. Unfortunately, this made breaking into the music industry a difficult task for new musicians. Speed forward to the Internet age, and many new musicians will find that getting discovered is much easier now that they can promote their tracks online using an MP3 music store. Music has become a digital commodity and selling music online is one of the easiest ways for rock bands, solo vocalists and country groups to get noticed. Without an online presence, a musician has almost no chance of becoming popular and listened to by the masses.

Promotion and Practice

Of course, this doesn’t mean that a band can just place their tracks in an MP3 music store and expect instant success. With millions of songs and competition, promoting themselves and their unique sound is even more important than before. Videos of live shows will help this task as well as using a way to communicate with fans. Musicians should have a blog that they keep updated and fill it with tales from the road, videos of backstage antics or rehearsals and of course, samples of their music.

Gaining Attention

Musicians that are selling music online and are fortunate enough to create sales and a loyal following of fans have an increased chance of signing a record deal with a label that spots their talent and initiative. Also, it gives a musician a leg up when negotiating about pay with a concert promoter if they have recorded dollar signs that show their rising popularity.

It’s a grind for sure, but bands that have passion for their music and the business will be rewarded with happy customers and fans that appreciate their sound.

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Changes in the Music Industry

The last decade has seen huge changes in the music industry. Most of this is due to the impact of the Internet. If you read the book that songwriter/producer Butch Walker published, you can really see how these changes have shaped the industry. He talks about how the record companies used to be able to give out absurd amounts of money to bands, which then got famous based on how well their songs did on the radio. This was before an online music player had been invented, so people really had nowhere else to turn.

Trakvan - sell your musicHowever, as the Internet grew and music became available online, everything started to change. People listened to the radio far less. They stopped buying nearly as many albums, instead just picking and choosing the songs that they wanted. The industry used to make a lot of money off of tape and CD sales, and that dried up. Artists felt the brunt of the change as their own revenues fell. Record companies stopped spending so much money to promote smaller bands, instead working with known artists that were guaranteed to make money.

However, an MP3 music store did not ruin the bands; it just changed the way that they made money. For many bands, the invention of the online music player was the best thing that could have happened. Even if a record company would not sign them, they could still make and distribute music. They could find those niche fans who loved what they were doing. Instead of having a few mega-bands earning 90% of the money, there were a lot of smaller bands making a living.

Trakvan - My Music OnlineThese days, an MP3 music store is basically just a way for a new artist to get fans. It does bring in money, but it is more like a promotional tool. People find the songs that they like, and the artists hope that those songs bring the people to shows. The artists then make most of their money actually playing, rather than selling CDs. MP3s are a critical part of the process, but the model has changed.

The Importance of New Musicians

Your Music OnlineOver time, technology has completely changed the way people hear music. Although technology has evolved, music is still an important aspect of life. Whether a listener prefers Pop, Country, Rock or Rap, music may help them tune in to their feelings and provide entertainment. A variety of music can be downloaded from an mp3 music store and even listened to using an online music player. Although these methods make it more convenient for listeners, it can become difficult for musicians. Because there is such a wide range of music and musicians selling their music online, it may be hard for musicians to really get their music listened to and purchased. Times have really changed for musicians. Years ago, when mostly everyone was listening to music using the radio, it was much easier for a musician to get their music heard. All they had to do was drop their single off at the local radio station and the DJ would play it.

These days, it’s all about promotion and linking hopeful fans to their mp3 music store songs or online music player channel. New musicians are the future, and without giving them a chance, the world may miss out on talent that could have been legendary. Although it seems risky for newer musicians to put their music out into the real world, open up to criticism and judgement, in today’s world, success in the online music world seems to be a huge steps towards overall success. It’s common for a musician to gain fans slowly online, and become a huge star after being discovered by a successful music artist. Regardless of what type of music listeners prefer, music as a whole is very important. When new music artists are working hard and doing their part, it then becomes important for listeners to do their part and open up to new artists. It’s important that fans respect and appreciate new musicians enough to give them a fair chance at winning them over. Both sides benefit this way; musicians are successful, and listeners are are able to enjoy new music that they would not have otherwise discovered.