Struggle of an Artist in Selling Music Online

Posted on September 19, 2013 at 5:47 am by admin

There are plenty of outlets where a musician can sell his or her music on the Internet. While this provides opportunities that one never had before, it also sets a musician up for another challenge. The Internet is a competitive arena, and a new musician will have to work harder than his or her peers to gain a large following. When understanding how to promote their name and reach out to consumers, an artist can gain fans and get the recognition they deserve. With a multifaceted approach, a hard-working musician will have a greater chance at succeeding.

To get started, one should have social media accounts; a musician must work hard to develop their brand and interact with customers every day. With a well-run social media campaign, one can link to the MP3 music store can see a rise in customers. At the same time, when using social media, one must find more followers as this will help a musician see his or her musical viral.

Additionally, a musician should try to set up a personal website where users can stream music online with ease. When a fan can do this, they are likely to spend money on a digital download; furthermore, fans will tell their friends and family which will help the musician gain a larger following. When this happens, and an album goes viral, a musician will have nothing in his or her way to prevent them from succeeding in the music industry.

As mentioned, the Internet is a competitive place for musicians. To make money and achieve success, one must treat their promotion efforts as a full-time job. When going online every day and interacting with customers, one can keep visitors returning.

Selling Music Online Means Going Beyond the Sales Mentality

Posted on September 12, 2013 at 9:54 am by admin

Becoming popular and successful in the music industry for music artists today is simultaneously easier and more difficult. A few well-practiced music labels sign only a few artists for big bucks, proceeding to do all the hard stuff like renting venues, scheduling engagements, releasing albums, and scheduling studio time. Foregoing the label management, artists can accomplish everything alone, getting their music out to the public in exchange for satisfying pay. In trade for the extra work, the artists can handle any of these tasks according to their own preferences, on their own time, and build incredible, worldwide fan bases to support their endeavors. There are numerous tools for self-made musicians; unique combinations of hard and digital music equipment can help artists achieve the desired sound. But how does it get promoted? On the Internet, a decent mp3 music store allows artists to share their music. Social media sites and band websites let artists share their schedules and connect with fans; tweeting and making friends are great ways to stay in touch with fans and other musicians.

An artist looking for success should make the music, post it on online music players and radios for free, make it available in online music stores such as an mp3 music store, and keep information readily available to possible fans; new online tools simply getting in touch and staying connected, both with the international public and fans near and far. Fans are free advertising engines. However, if an artist is only thinking, “I need to sell my music” for every website, then that artist is missing out on prime opportunities with current and future fans. People can go to several places and easily listen to or buy all kinds of music. Generating interest in a specific thing requires tantalizing extra content or useful features that contribute to a unique and memorable music experience.

Artists: Take the Power Back

Posted on September 9, 2013 at 7:06 am by admin

If the number of daily headphone, earphone and earbud sightings is any indication, music is ubiquitous. Thanks to the increasing accessibility and portability of music, listeners can throw a soundtrack behind their every waking hour whether on a commute, at the office, in the gym or camped out in bed after a long day. Ten years ago this was good news for the record companies; in today’s interconnected world of personal productivity software and file distribution websites, it’s good news for the musicians themselves. Artists now have the power not only to create but more importantly to distribute their own art by selling music online.

Gone are the days of stopping by the music store to search for a title that may or may not even be in stock and choosing a format that may be compatible with only one of several listening devices. Now a music lover has only to visit a website to download an MP3 file that can be played on just about any device a person owns: PC, laptop, phone, car stereo, and the list goes on. Thus it’s of utmost importance for a musician to put his or her MP3 music online where it can be easily distributed. Fortunately for the musician there is no shortage of websites devoted to this very task. That’s one less thing an artist has to worry about.

As technology progresses artists will find themselves more in control of their musical enterprises. An important aspect of that is a simplification of their means of income. Where once the profits of an artist’s work were sliced and diced among lawyers, producers, agents, manufacturing and packaging costs, the Internet has streamlined that process into a simple transaction between the artist and consumer, handled by a virtual marketplace where MP3 files can be bought and sold. For a musician this is an advantageous time to be productive.

Selling Music Online, First Step to Success

Posted on September 2, 2013 at 4:57 am by admin

There once was an era where music could only be listened to on the radio and purchased from a brick-and-mortar store. Unfortunately, this made breaking into the music industry a difficult task for new musicians. Speed forward to the Internet age, and many new musicians will find that getting discovered is much easier now that they can promote their tracks online using an MP3 music store. Music has become a digital commodity and selling music online is one of the easiest ways for rock bands, solo vocalists and country groups to get noticed. Without an online presence, a musician has almost no chance of becoming popular and listened to by the masses.

Promotion and Practice

Of course, this doesn’t mean that a band can just place their tracks in an MP3 music store and expect instant success. With millions of songs and competition, promoting themselves and their unique sound is even more important than before. Videos of live shows will help this task as well as using a way to communicate with fans. Musicians should have a blog that they keep updated and fill it with tales from the road, videos of backstage antics or rehearsals and of course, samples of their music.

Gaining Attention

Musicians that are selling music online and are fortunate enough to create sales and a loyal following of fans have an increased chance of signing a record deal with a label that spots their talent and initiative. Also, it gives a musician a leg up when negotiating about pay with a concert promoter if they have recorded dollar signs that show their rising popularity.

It’s a grind for sure, but bands that have passion for their music and the business will be rewarded with happy customers and fans that appreciate their sound.

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Changes in the Music Industry

Posted on August 22, 2013 at 4:45 am by admin

The last decade has seen huge changes in the music industry. Most of this is due to the impact of the Internet. If you read the book that songwriter/producer Butch Walker published, you can really see how these changes have shaped the industry. He talks about how the record companies used to be able to give out absurd amounts of money to bands, which then got famous based on how well their songs did on the radio. This was before an online music player had been invented, so people really had nowhere else to turn.

However, as the Internet grew and music became available online, everything started to change. People listened to the radio far less. They stopped buying nearly as many albums, instead just picking and choosing the songs that they wanted. The industry used to make a lot of money off of tape and CD sales, and that dried up. Artists felt the brunt of the change as their own revenues fell. Record companies stopped spending so much money to promote smaller bands, instead working with known artists that were guaranteed to make money.

However, an MP3 music store did not ruin the bands; it just changed the way that they made money. For many bands, the invention of the online music player was the best thing that could have happened. Even if a record company would not sign them, they could still make and distribute music. They could find those niche fans who loved what they were doing. Instead of having a few mega-bands earning 90% of the money, there were a lot of smaller bands making a living.

These days, an MP3 music store is basically just a way for a new artist to get fans. It does bring in money, but it is more like a promotional tool. People find the songs that they like, and the artists hope that those songs bring the people to shows. The artists then make most of their money actually playing, rather than selling CDs. MP3s are a critical part of the process, but the model has changed.