Whether it’s a struggling garage band or a young adult with a guitar and a dream, getting noticed in the music business isn’t always easy. However, being able to stream music online has made the medium all the more accessible. Here are three ways that developing on online presence can help up-and-coming musicians get noticed.
An Air of Professionalism
The days of the battered demo tape are over. In today’s world, having a professional online presence is essential to attracting notice. Those who want to promote their band should have samples of their music uploaded, along with full contact information and videos of performances, if any. This will allow promoters and producers to see precisely what is being offered by the talent and contact them effortlessly for bookings.
A Following
If a musical act is already doing some modest sales, this can attract the attention of record labels. The ability to sell music online, even on a small scale, speaks volumes about the marketability of an act. If a band can show sales numbers to a record label, they definitely have more bargaining power when it comes time to sign a deal. Being able to boast sales numbers gives musicians a lever when promoters want to book them for gigs, as well.
Commitment and Longevity
A band that has been blogging, creating music, uploading and doing small gigs consistently for a while has more credibility than one that is more sporadic. Musicians can showcase their longevity and commitment to the art form while increasing their visibility, all by creating and maintaining a professional online presence. No record label wants to sign an artist that is going to bow out of the game after the first hit album, so showcasing commitment can go a lot way to allaying these potential concerns.
Musicians who want to get noticed and succeed in the industry need to have an online presence and following. Marketing, doing some small sales and showing commitment will all help to make the act attractive to potential record labels and concert promoters.
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